False Eyelashes were not were not as common back in the days. A normal thing for showgirls and beauty pageant contestants only, now is a normal thing for many women from all ages. False lashes are now a common sight anywhere from proms to executive board rooms and work places. They come in strip lashes, semi permanent extensions, individual lashes and even your natural lashes can be boosted with growth serum.
“Eyelashes are the bomb,” said proo makeup artist Sharon Davis. “When done right, they do so much to enhance femininity,” said.
Sharon Davis has been doing makeup and preparing lashes for many performers, politicians and business leaders for more than 25 years.
“Long, thick eyelashes and a strong brow are a sign of youth,” Davis said. “I have false lashes in my kit at all times; the clients and the photographers I work with want the look, that added dimension. They get the big ‘Oooooh’ factor.”.
Like mentioned before, false lashes, lash extensions have become an essential part of the beauty industry. Many salons have added lash extensions specialists as well. the median price for a lash extension service usually ranges between $200 – $500 and you can even find discounts on sites like Groupon.
“This is not a fad,” said Nicole Faulstich, PR and social media manager of Houston-based Xteme Lashes. “Last weekend, we trained stylists in 14 cities– hundreds of them– to meet the demand.”
The company has been around for 10 years and has trained and certified around 15,000 U.S licensed stylists. they also offer 2 day training sessions for aestheticians and cosmetologists and also provide physical lash products to salons in 33 different countries.
“For salons, it’s very lucrative. More salons want to offer extensions– their clients want a specialist who does that one service and has mastered it,” said Faulstich.
Lash extensions can be costly for some clients and also time consuming but they are also painless. The usual time is around 2 hours for the procedure in which the stylist uses adhesive to glue scores of individual fake lashes to the real ones. They can be made of natural, synthetic fibers or mink.
Also when the real lash falls out the false one goes along with it which it will require a new extension to replace them. With that said it is important to make an appointment to replace them every 3 to 4 weeks to keep the look.
10 years ago Cleo Zins,36, got her first lash extensions and ever since it has been part of her look. She maintains at a North Loop salon.
“I’m bad at applying makeup, and I don’t wear very much. With extensions, I wake up pretty, I never smudge, and I don’t have to do anything,” she said. “I have my vanity, but mostly I like them because they make me look awake.”.
And she’s not shy about admitting that her luxe lash look come from a salon.
“It doesn’t bother me if people know I have extensions,” she said. “I only fib sometimes.”.
Amy Kelly who owns a lash bar in Edina and who leads a team of 4 who do extensions was probably one of the first beauty specialists to offer lash extensions to Minnesota clients. She got advance training back in 2007 for what was considered a new procedure at the time.
” Lash extensions are not one-size-fits-all. We offer a large selection of sizes, thicknesses, colors; some are straighter and others have curl to them,” Kelly said.
The looks vary.
“Some women want a bold, dramatic look; they don’t care if people know they’re fake,” said Kelly. “Clients who are doctors or lawyers or even moms will want a more natural appearance.”.
Sharon Smith-Akinsanya is a fundraiser for the United Negro College Fund. Appearing in crowds large and small is part of her job. she also produces large scale events at the Minneapolis Convention Center which puts her in the spotlight.
“When you look your best it helps you to be your best,” said Lora Smith, 49, of Denvor, Colorado. “I have to have my eyelashes. They look good– they pop.” Lora prefers false eyelashes, applied before high-profile events. “They help you take a better photo. The camera sees differently and you can really tell the difference,” she added.
DIY or go pro.
Recently there has been a huge availability of false lashes that can be found and purchased through online stores like Madamemadeline.com, drugs stores, beauty supply and department stores.
One can get a pair of discount Ardell Lashes online for $2.60 at half the store cost.
” With more brands, it’s easier to customize to the size and shape of every eye,” said beauty editor Desiree Stordahl. “There are a sea of options besides old-school strips– individual lashes and clusters.
Stordahl, who’s part of the research team of beauty product expert Paula Begoun, author of “Don’t Go to the Cosmetics Counter Without Me” and “The Best Skin of Your Life,” often wears lashes that cost $5 or less. She thinks YouTube application tutorials, social media and celebrity culture have encouraged interest in the Disney princess look.
” Instagram is full of women with these exaggerated lashes– they turn heads,” she said. “I follow celebrity makeup artists on social media and they all use them like a secret weapon.
” Look at Adele, those thick, thick lashes, the winged eyeliner with the teased hair. You know those lashes aren’t real, but so what? It’s drop-dead and glamorous gorgeous.”.
Many types of false lashes were once exclusive to celebrities but are now more readily available.
” There’s a long history of women doing things to their bodies to meet cultural expectations of beauty, and these norms keep shifting,” said Lynda Szymanski, a psychology professor at St. Catherine University who researches women’s body image concerns.
“We know from research that women who conform to the standard of beauty are more likely to be hired, promoted, and will earn more. Men don’t face these expectations.”.
False lashes have got so popular that they compare to how popular nails were a few decades ago. Now the cheaper press on nails have been replaced by more pricier but more professional acrylics.
For women who like the thicker bolder lashes that offer a boost to their lookas they look in the mirror.
” It’s like having a good hair day or wearing a great outfit,” said lash extension fan. “You feel more put together, and that gives you confidence”.